U&I Collaboration’s innovative use of traditional and non-traditional tools for ideation, voice-of-consumer research, and business building fosters quick decision-making and robust, adaptive company growth. Our work is especially impactful in the early stages of product and idea creation. It is also a powerful force in understanding the emerging dynamics of the competitive landscape.
Through purposeful integration of qualitative and quantitative product, sensory, consumer, competitive, and market information methods, U&I Collaboration can help you answer questions or solve business issues related to:
- Opportunity analysis
- New product or business ideation
- Quick concept development
- Strategic product development
- Competitive understanding
- Package development
- Display development
- Product positioning
- The “essence” of the product experience
We can help you reduce consumer complaints and deliver an integrated product experience that generates an emotional connection with your consumer…
- Fueling and focusing your product development pipeline
- Improving chances for success through iterative learning
early and often - Establishing a Product Development Process where one
doesn’t already exist - Going beyond words to communicate the essence of a product experience through images, sound, and movement
