November 2024
BOOKS, BOOK CHAPTERS
Vahalik, J., Jeltema, M., Beckley, J.H. & J. Garza. Product Innovation Toolbox, 2nd Edition. Chapter 6.3– The Gameboard “Model Building”. John Wiley & Sons, Hoboken, NJ, 2023
Vahalik, J., Teratanavat, R., Lewis, J., Sonnen, M., Jeltema, M., & J.H. Beckley. Product Innovation Toolbox, 2nd Edition. Chapter 10.3—Rapid Approaches in Defining the Product Space and Product Optimization. John Wiley & Sons, Hoboken, NJ, 2023
Teratanavat, R., Mwai, J., Jeltema, M., & J. Vahalik. Product Innovation Toolbox, 2nd Edition. Chapter 10.4—Free-Choice in Context Preference Ranking: A New Approach for Portfolio Assessment. John Wiley & Sons, Hoboken, NJ, 2023
Teratanavat, R., Jeltema, M., Plunkett, S. & J. Vahalik. Product Innovation Toolbox, 2nd Edition. Chapter 10.5—Extended Use Product Research for Predicting Market Success. John Wiley & Sons, Hoboken, NJ, 2023Meiselman, H. Context – The Effects of Environment on Product Design and Evaluation. Chapter 30, Learning from the real world – Creating relevant research designs. (credit to J. H. Beckley), Woodhead Publishing, imprint of Elsevier, Duxford, UK, 2019.
Beckley, J. H., Herzog, L.J., Foley, M.M. Accelerating New Food Design and Development. 2nd Edition. John Wiley & Sons and IFT Press, Hoboken, NJ, 2017.
Herzog, L.J., Accelerating New Food Product Design and Development. 2nd Edition. Chapter 15—Making Lemon Bars Out of Lemons: Using the Power of Teamwork to Transform Concepts to Reality. John Wiley & Sons and IFT Press, Hoboken, NJ. 2017.
Vahalik, J., & L Alfieri. Accelerating New Food Design and Development. 2nd Edition. Chapter 13 — Applying processes that accelerate new product development John Wiley & Sons and IFT Press, Hoboken, NJ, 2017.
Dar, Y. L. & J. M. Light (editors) Food Texture Design and Optimization. Chapter 17, Importance of Understanding Mouth Behavior When Optimizing Product Texture Now and in the Future, (credit to Jeltema, J. H. Beckley & J. Vahalik), IFT Press, Wiley Blackwell Publishing, Ames, Iowa, 2014.
Beckley, J. H., Paredes, D. & K. Lopetcharat. Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research, Ames-Blackwell Publishing, Ames, Iowa, 2012.
Moskowitz, H. R., Beckley, J. H. & A.V.A. Resurreccion. Sensory and Consumer Research in Food Product Design and Development, 2nd Edition. Blackwell Publishing Professional, Ames, Iowa, 2012.
Moskowitz, H. R. & A. Gofman. Rule Driven Experimentation. Chapter 20 – Mind Genomics: A Systematic Consumer Research (credit to J. H. Beckley & H. Ashman). Bentham Science Publishers, Oak Park, IL, 2011.
Moskowitz, H. R., Saguy, S. I. & T. Straus. An Integrated Approach to New Food Product Development, Chapter 12 – Observing the Consumer In-Context, p 233-246, (credit to J.H. Beckley & C. Ramsey). CRC Press (Taylor & Francis Group). New York, NY, 2009.
Moskowitz, H. R., Silcher, M., Ewald, J. & J. H. Beckley. Consumer-Driven Product Design of Foods and Beverages: Methods, Mind-Sets, Metrics. 2nd Edition. Chapter 6 — Developing New Food Products for a Changing Market Place, p. 119-192. Edited by Aaron Brody and John B. Lord. CRC Press, Boca Raton, FL, 2008.
Beckley, J. H., Foley, M., Huang, J. C., Topp, E. J. & W. Prinyawiwatkul. Accelerating New Food Design and Development. Blackwell Publishing Professional, Ames, Iowa, March 2007.
Moskowitz, H. R., Beckley, J. H. & A.V.A. Resurreccion. Sensory and Consumer Research in Food Product Design and Development. Blackwell Publishing Professional, Ames, Iowa, 2006.
Moskowitz, H. R., Poretta, S. & M. Silcher. Concept Research in Food Product Design and Development, Chapter 20 – Creating an Integrated Database from Concept Research: The IT!® Studies, p. 409-430 (credit to J. H. Beckley & H. Ashman); and Chapter 24 – Emotions in Concept, p. 497-511 (credit to H. Ashman). Blackwell Publishing Professional, Ames, Iowa, 2005.
Moskowitz, H. R. & J. H. Beckley. The Handbook of Food Science, Technology, and Engineering, Vol. 4, Chapter 53 – Large scale concept-response databases for food and drink using conjoint analysis, segmentation, and databasing. Edited by Y. H. Hui. CRC Press, Boca Raton, FL, 2005.
Himmelstein, J., Ashman, H., Rabino, S., Minkus-McKenna, D. & H. R. Moskowitz. Consumer Choice for Over-the-Counter Drugs and Supplements in the Health Care Arena. ESOMAR Conference: Health Care Sector Research, Paris, France, Feb. 2004.
Moskowitz, H. R. Food Concepts and Products: Just-In-Time Development, Chapter 1 — Concepts: Their systematic design, development and optimization, p. 1-69 (credit to J. H. Beckley). Westport, CT, Food and Nutrition Press, 1994.
Zook, K. L. & J. H. Pearce. Quantitative Descriptive Analysis (chapter). Applied Sensory Analysis of Foods (ed. H. R. Moskowitz), 1988, Vol. 1, 43-72.
PRESENTATIONS AND SPEAKING ENGAGEMENTS:
Vahalik, Jennifer. Consumer Textural Food Perception Over Time Based on Mouth Behavior. American Meat Science Association – 77th Annual Reciprocal Meat Conference. June 17, 2024. Oklahoma City, Oklahoma.
Vahalik, Jennifer, and A.M. Cesario. Poster: Thick crust or thin…preference is in the mouth of the beholder! 15th Pangborn Sensory Science Symposium. August 21, 2023. Nantes, France.
Vahalik, Jennifer. Mouth Behavior and Ground Beef Patties: How Texture Shapes Enjoyment. Meatingplace. October 28, 2021. Webinar.
Vahalik, J. Introduction to the U&I Process with a focus on Qualitative Research. Texas A&M University. March 29, 2021. College Station, Texas
Vahalik, J. Experience The Science of Sensory & Texture: Mouth Behavior Impacts Consumer Choice and Needs. InterMountain IFT Symposium. October 2019. Sun Valley, ID. USA
Vahalik, J. & Jeltema, M. Experience The Science of Sensory & Texture: Mouth Behavior Impacts Consumer Choice and Needs. Prepared Foods New Products Conference. September 2019. Chicago, IL. USA
Bleibaum, R. & Beckley, J. Rewiring sensory & consumer science education – thoughts and discussion on educational and training needs for our next generation. Pangborn Sensory Science Symposium. July, 2019. Edinburgh, Scotland
Beckley, J., Whittemore, G., Jeltema, M., & Vahalik, J. Straight from the mouth of people: Creating a Platform to Deepen ‘Little’ Data and enhance Big Data. Pangborn Sensory Science Symposium. July, 2019. Edinburgh, Scotland
Beckley, J. Listening to Others – the value of conversation to advance us as better scholars. Institute of Food Technologists, Sensory and Consumer Science Division, Webinar, December 10, 2018.
Beckley, J., Jeltema, M., Vahalik, J. How do we educate others to understand that texture is not an absolute, rather “is in the mouth of the beholder”? Food Oral Processing Conference, July 1-4, 2018. Nottingham, UK
Vahalik, J., Green, S., Savant, L. Myth Busters: A Curated Symposium Sponsored by the Sensory & Consumer Sciences Division of IFT: Benchmarks, hurdles and metrics to compare products and categories. Is there a right way to set a standard for success? IFT Annual Meeting July 2018. Chicago IL.
Vahalik, J., Beckley, J.H. & M. Jeltema. Texture is in the Mouth of the Beholder: Mouth Behavior as a Major Driver of Food Choice, Satisfaction, and the Desire to Repurchase. American Association of Cereal Chemists International Cereals 17. October 10, 2017. San Diego, CA
Jeltema, M., Beckley, J. & J. Vahalik. Importance of Mouth Behavior in the Quest for Understanding Product Texture. 12th Pangborn Sensory Science Symposium. August 22, 2017. Providence, RI
Beckley, J.H., Jeltema, M., Lopetcharat, K., Whittemore, G., The Value Diagram – Its History, Translation into Business & Education, and What Its Future Will Be. 12th Pangborn Sensory Science Symposium. August 21, 2017. Providence, RI
Vahalik, J., Beckley, J.H. & M. Jeltema. It’s all about the story – right? A novel approach to quantifying Prepared Foods R&D Applications Seminar. August 1, 2017. Chicago, IL
Vahalik, J., Beckley, J.H. & M. Jeltema. Texture is in the Mouth of the Beholder: Understanding the Impact of Mouth Behavior on Product Development. Reciprocal Meats Conference. June 19, 2017. College Station, TX
IFT Symposia – Jacqueline Beckley – Co-Creator and Co-Moderator. IFT Annual Meeting July 16-19, 2016. Chicago IL. Sensory Myth Busters: A Curated Symposium Sponsored by the Sensory & Consumer Sciences Division of IFT: Sensory Booths and Colored Lights…Fact or Fiction?
Jeltema, M. How Do We Predict Sensory Risk (Marketplace Performance) of New Products and Product Changes. IFT Annual Meeting July 16-19, 2016. Chicago IL
Beckley, J. Workshop: “In-Context product research through Qualitative Multi-Variate Analysis (QMA)” SenseAsia 2016, The 2nd Asian Sensory and Consumer Research Symposium May 15-17, 2016. Shanghai, China
Vahalik, J. and Beckley, J. Workshop: “GameBoard and Consumer Generated Concepts” SenseAsia 2016 The 2nd Asian Sensory and Consumer Research Symposium May 15-17, 2016. Shanghai, China
Beckley, J, Jeltema, M & J. Vahalik. Poster: A collaborative success! A story of how observation of a few individuals has grown to embrace global eating and product success in Asia….and elsewhere. SenseAsia 2016. The 2nd Asian Sensory and Consumer Research Symposium May 15-17, 2016. Shanghai, China
Jeltema, M. and Beckley, J. Perceptual Design – Adaptive In-Context Consumer Driven Product Design. Senseasia 2016 The 2nd Asian Sensory and Consumer Research Symposium May 15-17, 2016. Shanghai, China
Vahalik, J., Paredes, D., HR Moskowitz. Workshop: “Amplifying Weak Signals and Consumer Mind Genomics” Senseasia 2016 The 2nd Asian Sensory and Consumer Research Symposium May 15-17, 2016. Shanghai, China
Herzog, L and Nichi, M. The importance of texture in food and a new consumer’s segmentation approach. Institute of Food Technologists, Philadelphia Section April 26, 2016.
Beckley, J. and Jeltema, M. Workshop: ”Understanding dynamic mouth behaviour” 11th Pangborn Sensory Science Symposium August 23-27, 2015. Gothenburg, Sweden
Vahalik, J., Beckley, J.H. & M. Jeltema. Texture is in the mouth of the beholder – Understanding the Impact of Mouth Behavior on Product Development. Prepared Foods R&D Applications Seminar, August 5, 2015.
IFT Symposia – Organized by Jacqueline Beckley. IFT Annual Meeting and Food Expo. July 10-14, 2015. Chicago, IL. As Time Goes by…You Must Remember This…Great Food Products…Win by Being Eaten…Again and Again and Again
Vahalik, J. and M. Emrick. Making Sense of What Is Already There: How Google, Amazon, and Food Retailers Enable Rapid Understanding of the Product Landscape Before a Single Morsel is Eaten.
Jeltema, M. Quantitative Product Superiority: A Holistic Approach to Understanding All the Variables Around Liking Over Time and Through Repeated Use.
Beckley, J., Vahalik, J. and Jeltema, M. IFT Transformation Lab. IFT Annual Meeting and Food Expo. July 10-14, 2015. Chicago, IL.
Jeltema, M. and J. Harte. Avoid Marketplace Failure: Work Smarter! Food Leaders Summit 2015 April 27-29, 2015. Chicago, Illinois
Vahalik, J., Beckley, J.H. & M. Jeltema. You Didn’t Learn This In School! Understanding Mouth Behavior and How it Changes Everything In Your Food Design. Research Chefs Association Meeting, March 25, 2015.
Vahalik, J., Beckley, J.H. & M. Jeltema. Mouth Behavior – a New Discovery that Changes Product Communication Strategy. The Quirks Event meeting, February 23, 2015.
Jeltema, M. SNACK SUCCESS: Changing the way we target consumers based on their textural and experiential snack eating preferences. Prepared Foods Webinar, Nov. 19, 2014.
Beckley, J. H., Vahalik, J. & M. Jeltema The Ultimate Unexpressed Need that Drives Food Texture Choice and Satisfaction. Central New Jersey Institute of Food Technologists meeting, Sept. 9, 2014.
Beckley, J. H. Pioneering Technologies for a Deeper Understanding of Food Texture, Perception & Consumer Behavior. IFT Annual Meeting and Food Expo, New Orleans, LA, June 22, 2014.
Beckley, J. H. Big Data, Little Data, Deep Data—If Data Is the New Oil, which Matters Most? Culinary Institute of Michigan in Muskegon, Great Lakes Section, Institute of Food Technolgists, Feb. 2014.
Emrick, M., Cox, S., Beckley, J. H. & J. Vahalik. Product Labs—Advancing Qualitative Research beyond Traditional Focus Groups. 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, Aug. 2013.
Seity, M., Guimares, L., Nogueira, E., Paredes, D. & J. Vahalik. Two-Stage Idea Deepening Approach to Guide Development of Fruit-Flavored Gums for Brazilian Teens. 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, Aug. 2013.
Emrick, M., Cox, S., Vahalik, J., Beckley, J. H. & H. Moskowitz. Three-in-One Tool—Advancing Consumer Research through Application of Mind Genomics to Answer Product Development Needs in a Challenging Economic Environment. 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, Aug. 2013.
Jeltema, M., J.H. Beckley. The Unexpressed Need Behind Texture. Institute of Food Technologists, Annual Meeting, Chicago, IL, 2013.
Paredes, D., Emrick, M., Moskowitz, H., Lopetcharat, K., J.H. Beckley. Hybrid Approaches to Understanding Consumer Behavior. Institute of Food Technologists Annual Meeting, Chicago, IL, July 2013.
Beckley, J. H. Emotional Connection: The Key to New Product Success, The National Chicken Council in cooperation with The National Poultry and Food Distributors Association, Coeur d’Alene, ID, July 22, 2013.
Beckley, J. H. Truly Hearing the Consumer—Understanding Mixed Messages about Health and Wellness, Michigan State University, Trout Lectureship, hosted by Department of Food Science and Human Nutrition, Jan. 2011.
Beckley, J. H. Texture Is Fundamental: Understanding consumer needs to reshape thinking around texture design for people and healthy foods, Institute of Food Technologists Symposium: Sensory and consumer insights. Institute of Food Technologists Annual Meeting, Chicago, IL, July 2010.
Beckley, J. H. Consumer Research on a Shoestring Budget. Institute of Food Technologists presents: Understanding the Consumer Experience. 41st Annual Meeting of the Intermountain Section of the Institute of Food Technologists, Sun Valley, ID, Mar. 17-19, 2010.
Beckley, J. H. Bring Consumer Mindsets to the Corporation. Institute of Food Technologists presents: Understanding the Consumer Experience. 41st Annual Meeting of the Intermountain Section of the Institute of Food Technologists, Sun Valley, ID, Mar. 17-19, 2010.
Beckley, J. H. Harvesting your consumer understanding investment – Knowledge Mapping: Creating ongoing business value from research you already own. FERIAL Congress, Medellin, Columbia, May 2009.
Beckley, J. H. Engaging the consumer over time – Review of a case study on how to allow consumers to work with your company creatively over time. FERIAL Congress, Medellin, Columbia, May 2009.
Beckley, J. H. Oversight of Consumer Insight Tools, Institute of Food Technologists Symposium: Linking Consumer Insight with sensory, material and formulation science to develop consumer preferred dairy textures. Institute of Food Technologists Annual Meeting, New Orleans, LA, June 2008.
Moskowitz, H. R. & J. H. Beckley. What Will Make It Sell? Creating actionable perceptions about a product’s Healthfulness. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL, Feb. 27-28, 2008.
Young, S., Beckley, J. H., Ashman, H. & S. Cox. Leveraging a Consumer-Centric Approach to Drive Health and Wellness Innovation. Food Technology presents: Developing and Marketing Products for Consumer Health & Wellness Conference. Chicago, IL, Feb. 27-28, 2008.
Ashman, H. & J. H. Beckley How have things changed? Results collected over six years to understand the changes in mindset of sensory professionals. 7th Pangborn Sensory Science Symposium, Minneapolis, MN, Aug. 12-16, 2007.
Ashman, H. & J. H. Beckley Rapid Ethnography — An approach to understanding the individual quickly and in context. 7th Pangborn Sensory Science Symposium, Minneapolis, MN, Aug. 12-16, 2007.
Moskowitz, H. R. & J. H. Beckley. Databases of product features to turbo-charge ideation in product development. Institute of Food Technologists Annual Meeting, Chicago, IL, July 28-Aug. 1, 2007.
Ashman, H., Beckley, J. H., Moskowitz, H. R. & R. Smith. Crave IT! Understanding the Craveable Food Experience. Institute of Food Technologists Annual Meeting, Chicago, IL, July 28-Aug. 1, 2007.
Ashman, H., Beckley, J. H., & H. R. Moskowitz. Trends and Fads in Food: Understanding consumers’ mindsets toward managing health conditions. Institute of Food Technologists Annual Meeting, Chicago, IL, July 28-Aug. 1, 2007.
Moskowitz, H. R., Katz, R., Itty, B., Ashman, H. & J. H. Beckley. Decoding the Algebra of the Consumer Mind Regarding Food-Related Terrorism. Institute of Food Technologists Annual Meeting, Orlando, FL, June 24-28, 2006.
Ashman, H. Can the sensory profession provide the industry with irresistible products? (Other workshop speakers include M. Foley, H. R. Moskowitz, H. Ashman, M. Jeltema, A. Cabelly, C. Karahadian). Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K., Aug. 2005.
Frost, M. B., Delwiche, J., Beckley, J. H. & W. L. P. Bredie. Training and education in sensory and consumer sciences. Workshop conducted at 6th Pangborn Sensory Science Symposium, Harrogate, U.K., Aug. 2005.
Ashman, H. & J. H. Beckley. Accelerated new product development: Speed to market, doing more with less. Institute of Food Technologists Annual Meeting and Food Exposition, New Orleans, LA, July 2005.
Weybright, R., Beckley, J. H., Ashman, H., Gottwalls, P., Minkus-McKenna, D. & B. Norder. A correlation of the Maslow Need Hierarchy and Its Affects on Successful Rural Business Ventures. Fifth Annual Hawaii International Conference on Business co-sponsored by the University of Hawaii-West Oahu, HI and The East-West Council for Education of the Asia-Pacific Research Institute of Peking University; Honolulu, HI, June 2005.
Moskowitz, H. R., Gupton, A. & J. H. Beckley. Capturing the algebra of the customer’s mind for functional fragrance through pictures, text and decompositional research analyses. European Society for Opinion and Marketing Research (ESOMAR) Conference—Fragrance Research: Unlocking the sensory experience. New York, NY, May 2005.
Beckley, J. H. & P. Hartwig. Getting Out from Behind the Glass and Understanding Your Consumer. Seventh Annual Voice of the Consumer, Institute for International Research (IIR) & Product Development Management Association (PDMA), San Francisco, CA, Dec. 2004.
Beckley, J. H., Moskowitz, H. R. & D. Minus-McKenna. Compelling innovation between industry and academia. Yale School of Management JMR Competition on Academic-Practitioner Collaborative Research, New Haven, CT, Dec. 10-12, 2004.
Beckley, J. H. & H. Ashman. What Wins? Health, Convenience or Taste? An overview of consumer research and a discussion on consumer preferences and dislikes for designing “healthy” foods. Canadian Institute for Food Science and Technology—Toronto Section, Mississauga, Ontario, Canada, Oct. 2004.
Moskowitz, H. R., Itty, B., Ewald, J. & J. H. Beckley. The calculus of consumer privacy. ESOMAR Conference–Integrating Marketing Research in Business: From managing data to generating decisions. Lisbon, Portugal, Sept. 2004.
Poskanzer, D. A., Beckley, J. H. & H. Ashman. Functional beverages: What has changed in a year for performance beverages and healthy beverages? Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.
Ashman, H. & J. H. Beckley. Getting food away from home…it’s convenient! Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.
Beckley, J. H. Product Development in a changing world. Institute of Food Technologists Annual Meeting and Food Exposition, Las Vegas, NV, July 2004.
Weybright, R., Beckley, J. H., Holtaway, D., Norder, B., Minkus-McKenna D. & C. Leach. An Interactive Decision-Making Tool for Entrepreneurial Assistance Professionals. Fourth Annual Hawaii International Conference on Business co-sponsored by the University of Hawaii-West Oahu, HI and The East-West Council for Education of the Asia-Pacific Research Institute of Peking University; Honolulu, HI, July 2004.
Ashman, H., Teich, I. & H. R. Moskowitz. Migrating consumer research to public policy: Beyond attitudinal surveys to conjoint measurement for sensitive and personal issues. ESOMAR Conference: Public Sector Research, Berlin, Germany, May 2004.
Beckley, J. H. & H. Ashman. Deconstructing the competitive communications to identify new consumer needs, relevant product features and emerging consumer segments. Marketing Week, Chicago, IL, Mar. 2004.
Beckley, J. H. From Words to Action – Really creating compelling products! How to make all that you are doing right now BETTER. Lead New York, NY, Mar. 2004.
Himmelstein, J., Ashman, H., Moskowitz, H. R., Minkus-McKenna, D. & S. Rabino. The algebra of the customer mind–Decoding drivers of customer choice for over-the-counter drugs and supplements in the healthcare arena. Global Healthcare 4 Conference, Paris, France, Feb. 2004.
Beckley, J. H., Ashman, H. & R. Katz. Workshop: Learn the SYSTEM. How to implement the Getting It!® system to build compelling products. International Quality & Productivity Center (IQPC), Miami, FL, Jan. 2004.
Beckley, J. H. & H. Ashman. From Words to Action: Really creating compelling products! IQPC, Miami, FL, Jan. 2004.
Beckley, J. H. & H. Ashman. Deconstructing the competitive communications to identify new consumer needs, relevant product features and emerging consumer segments. New Product Development for the Food Industry. IQPC, Miami, FL, Jan. 2004.
Charles, S., Beckley, J. H. & H. Ashman. A System for Capturing the Whole Product Experience – Getting It!®, Sixth Annual Voice of the Customer: Co-Creation of Demand, listening and looking at innovative ways for new product opportunities. Institute for International Research (IIR) & Product Development Management Association (PDMA), Coconut Grove, FL, Dec. 2003.
Ashman, H. Understanding the Impact Current Events Have on Consumer Behavior and How to Use Your Knowledge of ‘Today’ to Make Better Business Decisions ‘Tomorrow.’ Future Trends (IIRUSA), Miami, FL, Nov. 2003.
Moskowitz, H. R., Ashman, H. & D. Minkus-McKenna. Linking consumer insights to in-store implementation. Proceedings of the 57th ESOMAR Conference “Retailing/Category Management.” Dublin, Ireland, Oct. 2003.
Ashman, H., Rabino, S., Minkus-McKenna, D. & H. R. Moskowitz. The shopper’s mind: What communications are needed to create a “Destination Shopping” experience? ESOMAR Conference –“Retailing/Category Management: Linking consumer insights to in-store implementation.” Dublin, Ireland, Oct. 2003.
Ashman, H. & J. H. Beckley. Description of the development and evolution of a fully integrated system for qualitative and quantitative understanding of consumers. The 5th Pangborn Sensory Science Symposium, Boston, MA, July 2003.
Beckley, J. H. A Sensory Revolution: Does the Sensory profession provide business with results that grow the business? The 5th Pangborn Sensory Science Symposium, Boston, MA, July 2003.
Ashman, H., Paulus, K., Moskowitz, H. R. & M. Gawlik. Hamburgers, Ice Cream and Pizza. How are the French, Germans and English different and similar in how they approach food? Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.
Poskanzer, D. & H. Ashman. Functional Beverages — What is the difference between Performance Beverages and Healthy Beverages? Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.
Beckley, J. H. Hot, Hot Buttons. Institute of Food Technologists Annual Meeting and Food Exposition, Chicago, IL, July 2003.
Weybright, R., Beckley, J. H. & H. Ashman. Creation of a program for entrepreneurs that provides marketplace reality for business planning and strategy development. Third Annual Hawaii International Conference on Business sponsored by the University of Hawaii-West Oahu, Honolulu, HI, June 2003.
Moskowitz, H. R. & H. Ashman. The mind of the consumer shopper: Creating a database to formalize and facilitate the acquisition and use of insights. ESOMAR Conference –“Excellence in Consumer Insights.” Madrid, Spain, Mar. 2003.
Beckley, J. H. & H. Ashman. Happiness on a Plate…and the five steps that take product design to emotion. Presented at Strategies for the Food Industry 2003 conference, American Association of Cereal Chemists, St. Petersburg, FL, Feb. 2003.
Beckley, J. H. & H. Ashman. Happiness on a Plate…and the five steps that take product design to emotion. Presented at Strategies for The Southern California Section of the Institute of Food Technology, Orange County, CA, Feb. 2003, and on their website: www.scift.org.
Beckley, J. H., Gillette, M. & C. Marketo. Changes in Consumer Mindsets Since 9/11 – The Crave It!® Foundational Study (sponsored by McCormick & Company). Food & Beverage Innovation 2002 – trend-focused strategies for product success. IIRUSA, Chicago, Nov. 2002.
Krieger, B., Ashman, H. & T. C. Mascuch. Innovative ideas in the dairy business from the consumer mind: Update from the Crave It!™ study. Presented at IQPC, Chicago, IL, Oct. 2002.
Marketo, C. & H. Ashman. Databasing the shopper’s mind for new product–sales opportunities. IQPC, New Orleans, Sept. 2002.
Moskowitz, H. R., Flores, L., Beckley, J. H., Mascuch, T. C., Cleveland, C. & J. Ewald. Crossing Knowledge and Corporate to Systematize Invention and Innovation. ESOMAR Congress, Barcelona, Spain, Sept. 2002.
Beckley, J. H. & H. R. Moskowitz. Databasing the consumer mind: The Crave It!, Drink It!, Buy It! & Healthy You!™ databases. Institute of Food Technologists Annual Meeting, Anaheim, CA, July 2002.
Beckley, J. H. Mindsets: Uncovering Consumer Wants and Needs…Quickly. Chef to Shelf Conference, Chicago, IL, May 20-21, 2002.
Maca, J.V., Miller, R.K. and G.R. Acuff. Poster: Microbiological, sensory and chemical characteristics of vacuum-packaged cooked beef top rounds treated with sodium lactate and sodium propionate. 1996 Institute of Food Technologists Annual Meeting, New Orleans LA. June 22-26, 1996.
Maca, J.V., Miller, R.K. and G.R. Acuff. Poster: Effects of sodium lactate, sodium citrate, sodium acetate and sodium proprionate on sensory characteristics, microbial growth and lipid oxidation in a model ground beef system. 1995 Institute of Food Technologists Annual Meeting, Anaheim CA. June 3-7 1995.
SELECTED PEER REVIEW PUBLICATIONS
Jeltema M, Beckley J., Vahalik J, Garza J. Consumer textural food perception over time based on Mouth Behavior. Journal of Texture Studies, 2019:1-10. https://doi.org/10.1111/jtxs.12479
Franks. E. M., Jeltema, M., Luck, P. J., Beckley, J., Foegeding, E. A. , Vinyard, C. J. Morphological and Masticatory Performance Variation of Mouth Behavior Groups. Journal of Texture Studies, 2019: 1-9. https://doi.org/10.1111/jtxs.12483
Wilson, A., Jeltema, M., Morgenstern, M., Motoi, L., Kim, E., Hedderley, D. (2018), ‘Comparison of physical chewing measures to consumer typed Mouth Behavior.’ Journal of Texture Studies, 2018: 1-12.
Jeltema, M., Beckley, J. H. & J. Vahalik. Food texture assessment and preference based on Mouth Behavior. Food Quality & Preference, (September 2016) 52: 160-171.
Jeltema, M., Beckley, J. H. & J. Vahalik. Model for Understanding Consumer Textural Food Choice. Food Science & Nutrition, Jan. 2015, 3, (3), 202-212.
Lewis, J. N., Teratanavat, R., Beckley, J. H. & M. A. Jeltema. Using a consumer-driven rapid production navigation process to develop an optimal product. Food Quality and Preference, Dec. 2010, 21 (8): 1052-1058.
Beckley, J. H., Moskowitz, H. R., & D. Paredes. Beyond Hedonics: Looking at Purchase Intent and Emotions as Criterion Variables. Social Science Research Network (Available online at SSRN: http://ssm.com/abstract+1439733.) Posted July 2009.
Moskowitz, H. R., Beckley, J. H. & D. Minkus-McKenna. The Mind-Set of Teens towards Food Communications Revealed by Conjoint Measurement and Multi-Food Databases. Appetite, June 2009, Vol. 52 (3), 554-560.
Moskowitz, H. R., Beckley, J. H., Ashman. H., Gabay, G., Paulus, K. & P. Aarts. Cross-National Segmentation for Messaging about Cheese: Towards a New Approach to Consumer Understanding, Directed Development, and Targeted Marketing. Italian Journal of Food Science, Apr. 2009, Vol. 21 (4), 385-406.
Moskowitz HR, Beckley J, and Mascuch TC. 2007. The It! Knowledge WarehouseTM: Large-Scale Concept-Response Databases Using Conjoint Analysis, Segmentation and Databasing for Development and Mapping. Journal of Food Technology, 5:9-17. http://medwelljournals.com/abstract/?doi=jftech.2007,9.17
Hughson A., Ashman H., De La Huerga V. and Moskowitz HR. 2007. Mind-sets of the Wine Consumer. Journal of Sensory Studies, DOI: 10.1111/j.1745-459x.2004.tb00138.x
JOURNAL OF SENSORY STUDIES (1986-2009)
Moskowitz, H. R. & J. H. Beckley. Seasonality and the Algebra of Food Preferences Revealed through Product Concepts. Journal of Sensory Studies, Mar. 2009, Vol. 24 (3), 58-77.
Moskowitz, H. R., Gofman, A., Beckley, J.H. & H. Ashman. Founding a New Science: Mind Genomics. Journal of Sensory Studies, Mar. 2006, Vol. 21 (3), 266-307.
Moskowitz, H. R., Gofman, A. & J.H. Beckley. Using High-Level Consumer-Research Methods to Create a Tool-Driven Guidebook and Database for Product Development and Marketing. Journal of Sensory Studies, Jan. 2006, Vol 21 (1), 54-100.
Beckley, J. H., Ashman, H., Maier A. & H. R. Moskowitz. Hispanic and Non-Hispanic Responses to Concepts for Four Foods. Journal of Sensory Studies, Dec. 2004, Vol. 19, (6), 459-485.
Beckley, J. H., Ashman, H., Maier A. & H. R. Moskowitz. What Features Drive Rated Burger Craveability at the Concept Level? Journal of Sensory Studies, Feb. 2004, Vol. 19, (1), 27-48.
Pearce, J. H., Korth, B. & C. Warren. Evaluation of three scaling methods for hedonics. Journal of Sensory Studies, 1986, Vol. 1, (1), 27-46.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2007-2009)
Gabay, G., Moskowitz, H. R., Beckley, J. H., & H. Ashman. Consumer Centered “Brand Value” of Foods: Drivers and Segmentation. Journal of Product and Brand Management, Jan. 2009, Vol. 18 (1), 4-16.
Gabay, G., Moskowitz, H. R., Rabino, S. & J. H. Beckley. Concept Articulation and Web Research: A Case Study Using Quali-Quant Methods. Journal of Product and Brand Management, Oct. 2007, Vol. 10 (3), 282-299.
Moskowitz, H. R., Beckley, J. H., Ashman, H., Luckow, T., Paulus, K. & P. Arts. You’re IT! Cross-National Segments for a Food Product: Defining Them and a Strategy for Finding Them in the Absence of ‘Mineable” Databases. The Journal of Database Marketing & Customer Strategy Management, (Palgrave Macmillan Journals), London, England), June 2008, Vol. 15 (3, 25), 191-206.
ESOMAR (European Society for Opinion and Market Research) (2002-2005)
Moskowitz, H. R., Gupton, A. & J. H. Beckley. Capturing the algebra of the customer’s mind for functional fragrance through pictures, text and decompositional research analyses. Proceedings of the European Society for Opinion and Marketing Research (ESOMAR) Conference—Fragrance Research: Unlocking the sensory experience, New York, New York, May 2005.
Moskowitz, H. R., Itty, B., Ewald, J. & J. H. Beckley. The calculus of consumer privacy. Proceedings of the ESOMAR Conference–Integrating Marketing Research in Business: From managing data to generating decisions, Lisbon, Portugal, Sept. 2004.
Ashman, H., Teich, I. & H. R. Moskowitz. Migrating consumer research to public policy: Beyond attitudinal surveys to conjoint measurement for sensitive and personal issues. Proceedings of the ESOMAR Conference — Public Sector Research, Berlin, Germany, May 2004.
Ashman, H., Rabino, S., Minkus-McKenna, D. & H. R. Moskowitz. The shopper’s mind: What communications are needed to create a “Destination Shopping” experience? Proceedings of the 57th ESOMAR Conference –“Retailing/Category Management: Linking consumer insights to in-store implementation,” Dublin, Ireland, Oct. 2003.
Moskowitz, H. R. & H. Ashman. The mind of the consumer shopper: Creating a database to formalize and facilitate the acquisition and use of insights. Proceedings of the 56th ESOMAR Conference –“Excellence in Consumer Insights,” Madrid, Spain, Mar. 2003.
Moskowitz, H. R., Flores, L., Beckley, J. H., Mascuch, T. C., Cleveland, C. & J. Ewald. Crossing knowledge and corporate to systematize invention and innovation. Proceedings of the 55th ESOMAR Congress, Barcelona, Spain, Sept. 2002.
Himmelstein, J., Ashman, H., Moskowitz, H. R., Minkus-McKenna, D. & S. Rabino. The algebra of the customer mind–Decoding drivers of customer choice for over-the-counter drugs and supplements in the healthcare arena. Global Healthcare 4 Conference, Paris, France, Feb. 2004.
Moskowitz, H. R., Beckley, J. H. & D. Minkus-McKenna. Use of conjoint analysis to assess web-based communications on functional foods. Appetite, Aug. 2004, Vol. 43 (1), 85-92.
Minkus-McKenna, D., Ashman, H. & Moskowitz, H. R. Diabetes Products: What health care marketers need to know to improve effectiveness of the shopping experience. International Journal of Medical Marketing, Apr. 2004, 119-128.
Moskowitz, H. R., Beckley, J. H. & J. Adams. What makes people crave fast food? Nutrition Today, Nov./Dec. 2002, 37 (6).
King, S., Gillette, M., Titman, D., Adams, J. & M. Ridgely. The Sensory Quality System: A global quality control solution. (cited) Elsevier Science Ltd, 2002, 385-395.
Moskowitz, H. R., Ashman, H., Gillette, M. & J. Adams. Moving closer to the consumer through understanding the mind: The Crave IT!® Study and the specific case of chocolate (in Italian.) Ingrediente Alimentari, Apr. 2002, 13-21.
JOURNAL OF FOOD SCIENCE (1997)
Eckert, L.A., Maca, J.V., Miller, R.K., and G.R. Acuff. Sensory, Microbial and Chemical Characteristics of Fresh Aerobically Stored Ground Beef Containing Sodium Lactate and Sodium Propionate. Journal of Food Science, Volume 62, Issue 2, March 1997, Pages: 429–433.
Maca, J.V., Miller, R.K., Maca, J.D. and G.R. Acuff. Microbiological, Sensory and Chemical Characteristics of Vacuum-Packaged Cooked Beef Top Rounds Treated with Sodium Lactate and Sodium Propionate. Journal of Food Science, Volume 62, Issue 3, May 1997, Pages: 586-590.
Maca, J.V., Miller, R.K., and G.R. Acuff. Microbiological, Sensory and Chemical Characteristics of Vacuum-Packaged Ground Beef Patties Treated with Salts of Organic Acids. Journal of Food Science, Volume 62, Issue 3, May 1997, Pages: 591-596.
Beckley, J. H. An in-plant sensory quality control system ‘SQS.’ Special report edited by Donald L. Downing from Juice Technology Workshop. Sponsored by the Institute of Food Science, Cornell University and The Processed Apple Institute, 1993, 70-73.
Beckley, J. Pearce. The RGT: Staying In Touch with the Consumer during New Product Development. Marketing News, 1989.
Warren, C., Pearce, J. H. & Korth, B. Magnitude estimation and category scaling. Standardization News, 1982, Vol. 10, (3), 15-16.
Pearce, J. H. Food, will there be enough? (quoted.) National Geographic, 1975, 148, 1.
Pearce, J. H. We’ll produce food from petroleum. Amoco Torch (ed. D. Murphy), 1974, Vol. 2, (19).
Moskowitz, H. R., Gofman, A., Beckley, J. H. & J. Ewald. Brand Name Anatomy. Marketing Research, Fall 2005, 14-19.
JOURNAL OF TEXTURE STUDIES (2019)
Jeltema, M., Beckley J., Vahalik J, Garza J. Consumer textural food perception over time based on Mouth Behavior. Journal of Texture Studies, 2019:1-10. https://doi.org/10.1111/jtxs.12479
Franks, E. M., Jeltema, M., Luck, P. J., Beckley, J., Foegeding, E. A., Vinyard, C. J. Morphological and Masticatory Performance Variation of Mouth Behavior Groups. Journal of Texture Studies, 2019: 1-9. https://doi.org/10.1111/jtxs.12483
TECHNICAL AND POPULAR PRESS ARTICLES
ALT-MEAT (since 2022)
Cesario, AM. and Vahalik, J. ‘Bacon ‘beta test’. MyBacon Farm-Grown Meatless Mycelium. Alt-Meat Magazine. October 2024. P.37-39.
Cesario, AM. and Vahalik, J. ‘Juicy but not dripping’. MorningStar Farms Steakhouse Style Burgers. Alt-Meat Magazine. August 2024. P.37-40.
Cesario, AM. and Vahalik, J. ‘What’s in a name?’. Gardein Ultimate Plant-Based Chick’n Wings – Buffalo. Alt-Meat Magazine. June 2024. P.37-40.
Cesario, AM. and Vahalik, J. ‘Great taste and texture’. NOT Chicken Patties. Alt-Meat Magazine. April 2024. P.38-40.
Cesario, AM. and Vahalik, J. ‘Turned to mush’. Urban Accents Plant Based Smokin’ Chipotle Street Taco. Alt-Meat Magazine. February 2024. P.37-40.
Cesario, AM. and Vahalik, J. ‘A Big letdown’. Happi Foodi Plant Based Shawarma Bowl. Alt-Meat Magazine. December 2023. P.29-32.
Cesario, AM. and Vahalik, J. ‘Gummy Steak’. Nasoya plantspired Plant-based Steak. Alt-Meat Magazine. October 2023. P.37-40.
Cesario, AM. and Vahalik, J. ‘A Big letdown’. Happi Foodi Plant Based Shawarma Bowl. Alt-Meat Magazine. December 2023. P.29-32.
Cesario, AM. and Vahalik, J. ‘Delightfully crispy’. MorningStar Farms Incogmeato Chik’n & Eggo Liege Style Waffle Sandwich. Alt-Meat Magazine. August, 2023. P.45-48.
Cesario, AM. and Vahalik, J. ‘Fine’ Flavor’. Tattooed Chef Plant-Based Beef Burrito Bowl. Alt-Meat Magazine. June, 2023. P.39-40.
Cesario, AM. and Vahalik, J. ‘Hit & Miss’. Daring Original Plant Chicken Pieces. Alt-Meat Magazine. March, 2023. P.37-40.
Cesario, AM. and Vahalik, J. ‘No reason to buy it’. Gardein Plant-Based F’sh Filets. Alt-Meat Magazine. February, 2023. P.37-40.
Cesario, AM. and Vahalik, J. ‘The best meat that isn’t meat I’ve ever had’. Trader Joe’s Turkeyless Ground. Alt-Meat Magazine. December, 2022. P.37-40.
Cesario, AM. and Vahalik, J. ‘Not great, but not bad’. OmniFoods OmniPork Strips. Alt-Meat Magazine. October, 2022. P.37-40.
Cesario, AM. and Vahalik, J. ‘Not all right, Jack’. Jack & Annie’s Maple Breakfast Jack Sausage. Alt-Meat Magazine. August, 2022. P.37-40.
Cesario, AM. and Vahalik, J. ‘Convenient, but doesn’t satisfy’. Beyond Meat Italian Style Plant-Based Meatballs. Alt-Meat Magazine. June, 2022. P.37-40.
Cesario, AM. and Vahalik, J. ‘Bull’s eye’. Impossible Chicken Nuggets. Alt-Meat Magazine. April, 2022. P.45-48.
MEATINGPLACE MAGAZINE (since 2006)
Beckley, J., Cesario, AM. and Vahalik, J. ‘Fumble’. Travis Kelce’s Kitchen Sausage & Meatball Marinara with Peppers & Onions. MeatingPlace Magazine, October 2024. P.23-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘No más’. Red’s Turkey Sausage Burrito. MeatingPlace Magazine, September 2024. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Molto Bene!’. Priano Italian Sausage Ravioli. MeatingPlace Magazine, August 2024. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Greasy Spoon’. Don Lee Farms Crisp Ups Shredded Chicken Crispy Tacos. MeatingPlace Magazine, June 2024. P.21-25.
Beckley, J., Cesario, AM. and Vahalik, J. ‘The not-chosen One’. Healthy Choice Power Bowls Roasted Red Pepper Romesco Chicken Pasta. MeatingPlace Magazine, May 2024. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Two (meats) Out of Three ain’t bad’. Rao’s Brick Oven Crust Meat Trio Pizza. MeatingPlace Magazine, April 2024. P.19-22.
Beckley, J., Cesario, AM. and Vahalik, J. ‘West Africa in the freezer case’. Ayo Jollof Rice with Chicken. MeatingPlace Magazine, March 2024. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Steamed, Boiled or Fried?’. Laoban Pork & Chive Dumplings. MeatingPlace Magazine, February, 2024. P.25-30.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Do Try This at home’. The Fresh Market Meal Kits: Chicken Parmesan. MeatingPlace Magazine, January, 2024. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Infield Single’. Ball Park Nacho Cheese Franks. MeatingPlace Magazine, December, 2023. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Quality Control’. LaChoy Sweet & Sour Chicken. MeatingPlace Magazine, November, 2023. P.23-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Roller Coaster’. Marketside Ready to Heat Entrees Meatloaf with Restaurant-Style Glaze. MeatingPlace Magazine, October, 2023. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Here’s the beef’. Wendy’s Chili with Beans. MeatingPlace Magazine, September, 2023. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Bullseye’. Country Archer Smoked Sausages – Zero Sugar. MeatingPlace Magazine, August, 2023. P.23-28.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Opa!’. Perdue Flavor-Infused Greek-Inspired Diced Chicken. MeatingPlace Magazine, June, 2023. P.21-25.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Breakfast of Champions’. Seemore Chicken Breakfast Sausage – Cheesy Breakfast Hash. MeatingPlace Magazine, May, 2023. P.23-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘It’s NOT Delivered’. DiGiorno Fully Stuffed Crust Ultimate Three Meat Pizza. MeatingPlace Magazine, April, 2023. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Pie in the Sky’. Aunt Ethel’s Roasted Chicken Pot Pie. MeatingPlace Magazine, March, 2023. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘This little piggy went home’. Rojo’s Famous Pancake Sandwich. MeatingPlace Magazine, February, 2023. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Poultry Polarization’. AmaZings Garlic Parmesan Bone-In Chicken Thighs. MeatingPlace Magazine, January, 2023. P.23-30.
Beckley, J., Cesario, AM. and Vahalik, J. ‘It Takes Two, Baby’. Marie Callender’s Duos Chicken Alfredo/Chicken Parmigiana. MeatingPlace Magazine, December, 2022. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Barbe-eww’. Thousand Hills Barbeque Shredded Beef Brisket. MeatingPlace Magazine, November, 2022. P.19-22.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Wild game’. Force of Nature Wild Boar and Beef Sausage Lonestar Blend. MeatingPlace Magazine, October, 2022. P.25-28.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Fine brine’. Trader Joe’s Buttermilk-Brined Half Chicken. MeatingPlace Magazine, September, 2022. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Good doggie’. Applegate Naturals The Do Good Dog. MeatingPlace Magazine, August, 2022. P.21-27.
Beckley, J., Cesario, AM. and Vahalik, J. ‘How the beef crumbles’. Pound of Ground Ground Beef Crumbles. MeatingPlace Magazine, June, 2022. P.19-24.
Ricci, Peter Thomas. (2022) A Tough Cut to crack. Proprietary research designed and conducted by J. Vahalik. (J.H. Beckley and J. Vahalik quoted.) MeatingPlace Magazine, May, 2022. P.31-40
Beckley, J., Cesario, AM. and Vahalik, J. ‘Dethroned’. White Castle Chicken & Cheese Sliders. MeatingPlace Magazine, May, 2022. P.21-28.
Beckley, J., Cesario, AM. and Vahalik, J. ‘THAT’S amore’. Rana Meat Lasagna. MeatingPlace Magazine, April, 2022. P.19-22.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Let us give thanks’. Perdue ThanksNuggets. MeatingPlace Magazine, March, 2022. P.19-22.
‘What I Know Now – Focus on Jennifer Vahalik’. MeatingPlace Magazine, March 2022.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Martha, my dear’. Martha Stewart Kitchen Red-Wine Braised Short Ribs with Vegetables. MeatingPlace Magazine, February, 2022. P.19-23.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Chip on shoulder’. Kalahari Crisps Air Dried Beef Chips. MeatingPlace Magazine, January, 2022. P.21-27.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Pot pie, PH.D.’. Marie Callender’s Crust made with Cauliflower Chicken Pot Pie. MeatingPlace Magazine, December, 2021. P.19-24.
Ricci, Peter Thomas. (2021) Steak Out. (J. H. Beckley and J. Vahalik quoted.) Meatingplace Magazine, December 2021. P. 26-40.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Sticker Shock’. Diestel Family Ranch Ultimate Turkey Burgers with Uncured Bacon. MeatingPlace Magazine, November, 2021. P.17-23.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Just one look?’. Kevin’s Natural Foods Paleo Roasted Garlic Chicken. MeatingPlace Magazine, October, 2021. P.19-22.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Cloudy with a chance of meatballs’. Cooked Perfect Meatballs with Vegetables. MeatingPlace Magazine, September, 2021. P.19-21.
Ricci, Peter Thomas. (2021) The way the patty crumbles. (J. H. Beckley and J. Vahalik quoted.) Meatingplace. August 2021. P. 22-32.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Link to the past’. Hoffmann Roasted Garlic Chicken Sausage. MeatingPlace Magazine, August, 2021. P.19-21.
Ricci, Peter Thomas. (2021) Chew This. (J. H. Beckley, M. Jeltema and J. Vahalik quoted.) Meatingplace. June 2021. P. 30-40.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Snack talk’. Bubba Snack Bites Original Beef. MeatingPlace Magazine, June, 2021. P.21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Hot Diggity’. Feltman’s of Coney Island Uncured Beef Hot Dogs. MeatingPlace Magazine, May, 2021. P.17-20.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Voila Vide’. Savora Sous Vide Beef Flank Steak with Steakhouse Seasoning. MeatingPlace Magazine, April, 2021. P.19-22.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Homestyle’. Rao’s Made for Home Chicken Parmesan. MeatingPlace Magazine, March, 2021. P.23-25.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Mamma mia!’. Foster Farms Smart Crust Pizza. MeatingPlace Magazine, February, 2021. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Breakfast with a bite’. Jimmy Dean Loaded Sausage Bites. MeatingPlace Magazine, January, 2021. P.19-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Unsavory’. Smucker’s UncrustablesUncured Ham & Cheddar Roll-Ups. MeatingPlace Magazine, December, 2020. P.19-23.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Not Easy Bein’ Green’. Applegate Well Carved Organic Grass-Fed Beef Burgers. MeatingPlace Magazine, September, 2020. P.19-22.
Beckley, J., Cesario, AM. and Vahalik, J. ‘The Missing Link’’. Wagyu Beef Vacon Cheeseburger Bratwurst. MeatingPlace Magazine, August, 2020. P.19-23.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Gravy matter’’. Heritage Three Cheese Angus Beef Meatballs. MeatingPlace Magazine, June, 2020. P. 21-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Piquing tom’. Shady Brook Farms Turkey Skillet Kits. MeatingPlace Magazine, May, 2020. P. 21-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Air apparent: Tyson Air Fried Chicken Breast Fillets’. MeatingPlace Magazine, March, 2020. P. 23-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Air apparent: Tyson Air Fried Chicken Breast Fillets’. MeatingPlace Magazine, March, 2020. P. 23-26.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Pho what it’s worth: Ling Ling Grilled Chicken Vietnamese Style Pho’. MeatingPlace Magazine, February, 2020. P. 23-27.
Beckley, J., Cesario, AM. and Vahalik, J. ‘What the Ale?: Fat Tire St. Louis-Style Pork Ribs with Amber Ale Barbecue Sauce’. MeatingPlace Magazine, January, 2020. P. 25-32.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Tender Topic: Caulipower New Chick on the Block’. MeatingPlace Magazine, December, 2019. P. 25-28.
Beckley, J., Cesario, AM. and Vahalik, J. ‘The not-so-great Beyond: Beyond Meat Beyond Beef’. MeatingPlace Magazine, November, 2019. P. 21-24.
Beckley, J., Cesario, AM. and Vahalik, J. ‘More, please: Michael Angelo Meal Starter Chicken Piccata!’. MeatingPlace Magazine, October, 2019. P. 21-22.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Bilt to last: True Biltong Air Dried Beef’. MeatingPlace Magazine, September, 2019. P. 25-28.
Beckley, J., Cesario, AM. and Vahalik, J. ‘Mixed up: Teton Ranch Waters Burger Blends’. MeatingPlace Magazine, August, 2019. P. 25-26.
Beckley, J. and Cesario, AM. ‘The Price is Not Right: Organic Valley Sharp Cheddar Cheese & Beef Summer Sausage’. MeatingPlace Magazine, June, 2019. P. 23-24.
Beckley, J. and Cesario, AM. ‘Plain and Simple: Perdue Simply Smart Smart Organic Chicken Nuggets’. MeatingPlace Magazine, May, 2019. P. 23-24.
Beckley, J. and Cesario, AM. ‘Stripped Down: Butterball All Natural Uncured Turkey Bacon’. MeatingPlace Magazine, April, 2019. P. 25-26.
Beckley, J. and Cesario, AM. ‘Push and Pull: Oberto Pulled Pork Jerky’. MeatingPlace Magazine, March, 2019. P. 19-20.
Beckley, J. and Cesario, AM. ‘Mixed Bag: Franks Red Hot Wings’. MeatingPlace Magazine, February, 2019. P. 23-24.
Beckley, J. and Cesario, AM. ‘Any Way You Slice It: Great Value Carne Asada’. MeatingPlace Magazine, January, 2019. P. 25-26.
Beckley, J. and Cesario, AM. ‘Nuggets of Skepticism: Buffalo Style Ranch Tyson Any’tizers’. MeatingPlace Magazine, December, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘’Tis The Seasoning: Hatfields Pork Chops’. MeatingPlace Magazine, November, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘Odd Couple: Wilde Chicken Chips: Salt & Vinegar’. MeatingPlace Magazine, October, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘A Pig in a Poke’: Hello Fresh Homestyle Meatloaf Meal Kit: . MeatingPlace Magazine, September, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘Daily Rind?: Bacon’s Heir: Pork Panko Fried Pork Rinds’. MeatingPlace Magazine, August, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘Not ‘Real Good RealGood Pizza Co. Egg, Cheese and Bacon’. MeatingPlace Magazine, June, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘Mediterranean mystery: Botto’s Mediterranean Spiced Lamb Meatballs’. MeatingPlace Magazine, May, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘Kingsford on fire: Pork Carnitas’. MeatingPlace Magazine, April, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘Hand-Fulls’ come up EMPTY: Hungry Man Handfulls Philly Cheesesteak. MeatingPlace Magazine, March, 2018. P. 23-24.
Beckley, J. and Cesario, AM. ‘A Matter of Portions: Blakes Turkey & Uncured Bacon Cottage Pie’. MeatingPlace Magazine, February, 2018. P. 21-22.
Beckley, J. and Cesario, AM. ‘Feelin’ Salty: Ready Pac Foods: Fresh Prep-d Soup Kit: Chicken Tortilla’. MeatingPlace Magazine, January, 2018. P. 19-20.
Beckley, J. and Cesario, AM. ‘Power Up: Healthy Choice Power Bowls Cuban Inspired Pork’. MeatingPlace Magazine, December, 2017. P. 23-24.
Beckley, J. and Cesario, AM. ‘Pass (on) the pepper: Omaha Steaks Au Poivre Skillet Meal?’. MeatingPlace Magazine, November, 2017. P. 23-24.
Beckley, J. and Cesario, AM. ‘Tastes like Chicken: Empire Kosher Natural Chicken Bites?’. MeatingPlace Magazine, October, 2017. P. 23-24.
Beckley, J. and Cesario, AM. ‘Odd Coupling: McCormick’s Grill Mates Montreal Steak Beef Franks’. MeatingPlace Magazine, September, 2017. P. 23-24.
Beckley, J. and Cesario, AM. ‘Baby got FEEDBACK: Tony Roma’s Baby Back Ribs”. MeatingPlace Magazine, August, 2017. P. 23-24.
Beckley, J. and Cesario, AM. ‘Formed’ n Opinion.: Perdue Encrusted Parmesan & Herb Chicken MeatingPlace Magazine, June, 2017. P. 23-24.
Beckley, J. and Cesario, AM. Well, NO: Campbell’s Well YES! Chicken Noodle Soup. MeatingPlace Magazine, May, 2017. P. 21-22.
Beckley, J. and Cesario, AM. Have a ball: Gold N’ Plump Pesto Italian Chicken Meatballs. MeatingPlace Magazine, April, 2017. P. 23-24.
Beckley, J. and Cesario, AM. Get ‘Smart: SmartMade Roasted Turkey & Vegetables’. MeatingPlace Magazine, March, 2017. P. 23-26.
Beckley, J. and Cesario, AM. Out to Texture: BallPark Pulled Pork (Sweet & Tangy). MeatingPlace Magazine, February, 2017. P. 21-22.
Beckley, J. and Cesario, AM. Looks Could Kill: Tastefully Plated Paleo Pulled Pork. MeatingPlace Magazine, January, 2017. P. 17-18.
Beckley, J. and Cesario, AM. More and Less: Birds Eye Mongolian Style Beef. MeatingPlace Magazine, December, 2016. P. 21-24
Beckley, J. and Cesario, AM. Pie Five: Newmans Own Italian Sausage & Uncured Pepperoni. MeatingPlace Magazine, November, 2016. P. 21-24.
Beckley, J. and Cesario, AM. Wet Behind The Eggs: Kellogg’s Special K Crustless Quiche. MeatingPlace Magazine, October, 2016. P. 21-24.
Beckley, J. and Cesario, AM. Hone to Craft: Rastelli Angus Short Rib Beef Craft Burger. MeatingPlace Magazine, September, 2016. P. 21-24
Beckley, J. and Cesario, AM. Some Like It Hot: Oscar Mayer Spicy Monterey Jack Beef Franks. MeatingPlace Magazine, August, 2016. P. 21-24.
Beckley, J. and Cesario, AM. Perception Bites: SPAM Snacks – Hormel Foods SPAM Bites. MeatingPlace Magazine, June, 2016. P. 23-26.
Beckley, J. and Cesario, AM. Touch & Go: Smith Roasted Turkey (or Ham) with Cheese. MeatingPlace
Magazine. May, 2016. P. 21-24.
Beckley, J. and Cesario, AM. Think Again: Think Jerky Sweet Chipotle. MeatingPlace Magazine, April, 2016. P.21-22.
Beckley, J. and Cesario, AM. A Matter of Dwelling: Man Cave Meats – Buffalo Style Bleu Cheese Brat.
MeatingPlace Magazine, March, 2016. P.19-22.
Beckley, J. and Cesario, AM. The Uncure for the common Bacon: al Fresco Uncured Chicken Bacon.
MeatingPlace Magazine, February, 2016. P.21-24.
Beckley, J. and Cesario, AM. Ride the Crave: Tony Roma’s Signature Pulled Pork. MeatingPlace Magazine, January, 2016. P.21-24.
Beckley, J. and Cesario, AM. No Sizzle. Beef’s Answer to Bacon “SCHMACON,” Is Largely Found Lacking – in aroma, taste and texture. MeatingPlace Magazine, November, 2015. P. 21-24.
Beckley, J. and Cesario, AM. Almost-not quite: Barber Foods Breaded Stuffed Chicken Breasts Cordon Bleu. MeatingPlace Magazine, October, 2015. P. 21-24.
Beckley, J. and Cesario, AM. Strange Brew: Bandito Spicy Coffee Beef Jerky. MeatingPlace Magazine, August, 2015. P. 19-22.
Beckley, J. and Cesario, AM. Well Done: Tyson Crafted Creations Beef Petite Shoulder Filet. MeatingPlace Magazine, June, 2015. P. 21-24.
Beckley, J. and Cesario, AM. Fan Favorite: Applegate Naturals Uncured Good Morning Bacon. MeatingPlace Magazine, May, 2015. P. 21-24.
Beckley, J. and Cesario, AM. The flipside: Al Fresco Gourmet Chicken Patties. MeatingPlace Magazine, April, 2015. P. 19-22.
Beckley, J. and Cesario, AM. Morning Sunshine: AdvancePierre’s Breakfast Sandwich. MeatingPlace Magazine, March, 2015. P. 21-24
Beckley, J and Cesario, AM. The Chicken Crossed the Cow: Cluck n’ Moo’s Chicken Burger. MeatingPlace Magazine, February, 2015. P. 21-24.
Beckley, J and Cesario, AM. Asian Confusion: Thin N’ Trim Sweet Asian Chicken Sausage Stirs up Mixed Reviews. MeatingPlace Magazine, January, 2015. P.21-24.
Beckley, J and Cesario, AM. Many Layers: Oscar Mayer Old World Style Classic Salami. MeatingPlace Magazine, December, 2014. P. 19-22.
Beckley, J and Witherspoon, M. Pull Ahead: Moo & Oink Pulled Pork. MeatingPlace Magazine, November, 2014. P. 21-24.
Beckley, J and Witherspoon, M. Spare No Details: Tyson’s Smokehouse Pork Sparerib Mini Racks. MeatingPlace Magazine, October, 2014. P. 21-24.
Beckley, J and Witherspoon, M. A Game of Chicken: Gold’N Plump’s Chicken Patties. MeatingPlace Magazine, August, 2014 p.21-22.
Beckley, J. H & M. Witherspoon. Two Strikes: Oscar Mayer’s P3 Snack Pack Appealed to Consumers, but only one of three ingredients hit a home run. MeatingPlace Magazine, June 2014, 22 (6), 21-22.
Beckley, J. H & M. Witherspoon. Both Ways: Tyson Fresh Meat Backyard Flavors; Beef Skirt Steak with Smokey Chili Sauce. MeatingPlace Magazine, May 2014, 22 (5), 23-24.
Beckley, J. H & M. Witherspoon. Booberry: al Fresco’s Wild Blueberry Chicken Sausage. MeatingPlace Magazine, Apr. 2014, 22 (4), 21-22.
Beckley, J. H & M. Witherspoon. Dog Bite: Oscar Mayer Jalapeno Dogs. MeatingPlace Magazine, Mar. 2014, 22 (3), 23-24.
Beckley, J. H & M. Witherspoon. Super Bowl: Laura’s Kitchen Steak Chili with Red Beans. MeatingPlace Magazine, Feb. 2014, 22 (2), 21-22.
Beckley, J. H & M. Witherspoon. No Phony Bologna: Applegate Naturals Beef and Pork Bologna. MeatingPlace Magazine, Jan. 2014, 22 (1), 23-24.
Beckley, J. H & M. Witherspoon. Hot and Cold: Old Wisconsin Hot Habanero Snack Stick. MeatingPlace Magazine, Dec. 2013, 21 (12), 21-22.
Beckley, J. H & M. Witherspoon. Bird Watch: Lean Cuisine Honestly Good Pomegranate Chicken. MeatingPlace Magazine, Nov. 2013, 21 (11), 21-22.
Beckley, J. H & M. Witherspoon. Change of Seasonings: Jennie-O Seasoned Turkey Breast Steaks. MeatingPlace Magazine, Oct. 2013, 21 (10), 23-24.
Beckley, J. H & M. Witherspoon. A Hit, & Healthy: Dietz & Watson All Natural Chicken Sausages. MeatingPlace Magazine, Sept. 2013, 21 (9), 21-22.
Beckley, J. H & M. Witherspoon. Base Hit: Ball Park Flame-Grilled Patties. MeatingPlace Magazine, Aug. 2013, 21 (8), 21-22.
Leach, C. & J. H. Beckley. Jack Links: Turkey Smoke Sticks & Cheese – A Sticky Situation. MeatingPlace Magazine, June 2013, 21 (6), 21-22.
Leach, C. & J. H. Beckley. Snappy Comeback: David’s Kosher Classic Frankfurters. MeatingPlace Magazine, May 2013, 21 (5), 21-22.
Leach, C. & J. H. Beckley. Added Comfort: Applegate Naturals — Reduced Sodium Sunday Bacon. MeatingPlace Magazine, Apr. 2013, 21 (4), 21-22.
Leach, C. & J. H. Beckley. Missing Link: Butterball Adds Heat to its Turkey Sausage. MeatingPlace Magazine, Mar. 2013, 21 (3), 23-24.
Leach, C. & J. H. Beckley. Quality, Quality, Carnitas: Tyson Pork Shoulder for Carnitas. MeatingPlace Magazine, Feb. 2013, 21 (2), 21-22.
Leach, C. & J. H. Beckley. Mini-Meals: Jennie-O Turkey Tacos. MeatingPlace Magazine,
Jan. 2013, 21 (1), 23-24.
Leach, C. & J. H. Beckley. Too Little of a Good Thing: Odom’s Chicken Breakfast Sandwiches. MeatingPlace Magazine, Dec. 2012, 20 (12), 21-22.
Leach, C. & J. H. Beckley. Superior Farm’s Lamb: Slow Cooker – Hits Sweet Spot with Consumers. MeatingPlace Magazine, Nov. 2012, 20 (11), 17-18.
Leach, C. & J. H. Beckley. Paté Down: Glorious Malone’s Version Needs Massaging. MeatingPlace Magazine, Oct. 2012, 20 (10), 21-22.
Leach, C. & J. H. Beckley. Cold Comfort: Niman Ranch’s Meatloaf Has Appealing Ethics, but Texture and Price Get in the Way. MeatingPlace Magazine, Sep. 2012, 20 (9), 17-18.
Leach, C. & J. H. Beckley. Better Up!: Oscar Mayer Has a Base Hit but not a Home Run. MeatingPlace Magazine, Aug. 2012, 20 (8), 21-22.
Leach, C. & J. H. Beckley. Sweet Spot: Hormel Ham Steaks Enhanced with Brown Sugar Satisfy Evolving Consumer Preferences. MeatingPlace Magazine, June. 2012, 20 (6), 19-20.
Leach, C. & J. H. Beckley. A Mini-Splendored Thing: Tre Bella Turkey Mini Meatballs. MeatingPlace Magazine, May 2012, 20 (5), 17-18.
Leach, C. & J. H. Beckley. Touchdown!: Tyson Scores with its Backyard Flavors Beef Sirloin Tri-Tip. MeatingPlace Magazine, Apr. 2012, 20 (4), 19-20.
Leach, C. & J. H. Beckley. Right on Cue: Oberto BBQ Pork Jerky. MeatingPlace Magazine,
Mar. 2012, 20 (3), 19-20.
Leach, C. & J. H. Beckley. Carne As-aaahhh-da: Most Testers Gave John Soules Foods a Thumbs-up
for this Tasty Version of Mexican-Style Meat. MeatingPlace Magazine, Feb. 2012, 20 (2), 21-22.
Leach, C. & J. H. Beckley. Homework ‘Compleat’: Hormel Foods Studied up on its Audience—kids and parents—for this Spaghetti and Meatballs Product. MeatingPlace Magazine, Dec. 2011, 19 (12), 21-22.
Leach, C. & J. H. Beckley. One Sour Note: Day Lee’s Purely Asian’s Lemon Pepper Chicken. MeatingPlace Magazine, Nov. 2011, 19 (11), 17-18.
Leach, C. & J. H. Beckley. Hot Fusion: Tyson Green Chili Fusion Boneless Pork Sirloin Fillet. MeatingPlace Magazine, Oct. 2011, 19 (10), 19-20.
Leach, C. & J. H. Beckley. Steak a Bow: Certified Angus Beef Strips. MeatingPlace Magazine,
Aug. 2011, 19 (8), 21-22.
Leach, C. & J. H. Beckley. Dazzled and Confused: Govedina Pre-Cooked Boneless Pork Loin. MeatingPlace Magazine, June 2011, 19 (6), 18-19.
Leach, C. & J. H. Beckley. Bacon Bonanza: North Country Smokehouse’s uncured fruitwood-smoked bacon. MeatingPlace Magazine, May 2011, 19 (5), 19.
Leach, C. & J. H. Beckley. In the Bag: Freebird Baked Popcorn Chicken. MeatingPlace Magazine,
Apr. 2011, 19 (4), 21.
Leach, C. & J. H. Beckley. Lloyd’s Woodfire BBQ Pulled Pork. MeatingPlace Magazine, Feb. 2011,
19 (2), 17-18.
Leach, C. & J. H. Beckley. Health with a Kick: Al Fresco Chipolte Chicken Sausage. MeatingPlace Magazine, Jan. 2011, 19 (1), 17-18.
Leach, C. & J. H. Beckley. Good Morning, Sunshine! Jimmy D’s French Toast Griddlers. MeatingPlace Magazine, Dec. 2010, 18 (12), 17-18.
Leach, C. & J. H. Beckley. Talkin’ Turkey: Koch’s Turkey Cranberry Burgers. MeatingPlace Magazine,
Nov. 2010, 18 (11), 17-18.
Ashman, H., Beckley, J. H. & C. Leach. Anything but Skewered: Lamb on Grill-ready Kabobs Earn Rave Reviews. MeatingPlace Magazine, Sept. 2010, 18 (9), 17.
Ashman, H., Beckley, J. H. & C. Leach. ‘Chicken’ Strips: Murray’s Chickens Creates a Low-fat,
Low-cal Bacon Using an Unexpected Protein. MeatingPlace Magazine, Aug. 2010, 18 (8), 17.
Ashman, H., Beckley, J. H. & C. Leach. Simple Sizzle: Consumers Applaud the Convenience of
New Pork for Fajitas. MeatingPlace Magazine, June 2010, 18 (6), 16.
Ashman, H., Beckley, J. H. & C. Leach. Big-Time Beef: A Famous Baseball Player Pitches an
All-natural Smoked Sausage that’s also All Beef. MeatingPlace Magazine, May 2010, 18 (5), 19.
FOOD PROCESSING MAGAZINE (since 2004)
Herzog, L. Natural Products Expo West 2021: Longing for a Live New Product Event. Food Processing, July 6, 2021.Vol. 82 (7), 36-37.
Fusaro, D. Four Breakthrough Food and Beverage Products. Food Processing, November 13, 2015 Retrieved November 14, 2015, from http://www.foodprocessing.com/articles/2015/four-breakthrough-food-and-beverage-products/?show=all
Herzog, L. and Beckley, J. Expo Milan Focuses on Food Issues. Food Processing, July 2015, Vol. 76, (7), 13.
Fusaro, D. (ed.) Innovative Tools Help Food and Beverage Processors with Product Development Ideation Crowdsourcing, Open innovation and consultants can bring fresh perspectives to your product development process. (J. H. Beckley quoted.) Food Processing, Feb. 15, 2013.
Ashman, H., Beckley, J. H. & J. Vahalik. T.G.I.Friday’s…in your kitchen. Food Processing, Jan. 2009, Vol. 70 (1), 24-25.
Ashman, H., Beckley, J. H. & J. Vahalik. This Potato Chip is a Nut! Frito-Lay creates another new brand and another new category with True North Pistachio Crisps. Food Processing, Oct. 2008, Vol. 69 (10), 22-24.
Ashman, H., Beckley, J. H. & J. Vahalik. A Soda Fountain in Your Pantry: With some complexity, Dr Pepper Snapple Group’s A&W Root Beer Float re-creates a nostalgic experience. Food Processing, Sept. 2008, Vol. 69 (9), 24-25.
Ashman, H., Beckley, J. H. & J. Vahalik. Salad Bar: Think5 crams three cups of vegetables and two cups of fruit into one very dense bar. Food Processing, July 2008, Vol. 69 (7), 17-18.
Ashman, H., Beckley, J. H. & J. Vahalik. Pepperidge Farm Develops Double-Fiber Bread. Food Processing, May 30, 2008.
Ashman, H., Beckley, J. H. & J. Vahalik. Luxury Chocolate At Three Calories A Piece. Food Processing, April 13, 2008.
Ashman, H., Beckley, J. H. & J. Maca. An Entrée Salad—but where’s the lettuce? Food Processing, Jan. 2008, Vol. 70 (1), 21-24.
Ashman, H., Beckley, J. H. & J. Maca. Snapple Introduces Classic Black Teas. Food Processing, Oct. 9, 2007.
Ashman, H., Beckley, J. H. & J. Maca. New Food Product Spotlight: Oscar Mayer Deli Creations Food Processing, Feb. 4 2008.
Ashman, H. & J. H. Beckley. Carbonating Fruit: Fizzy Fruit Co. adds carbonation to grapes for a unique — but polarizing — experience. Food Processing, Aug. 2007, Vol. 69 (8), 22-23.
Ashman, H. & J. H. Beckley. The ‘American Idol’ of Potato Chips: Kettle Foods pack several powerful marketing tools into a sampler pack of proposed new chip flavors. Food Processing, June 2007, Vol. 69 (6), 29-30.
Ashman, H. & J. H. Beckley. Chips on the Fish: Gorton’s adds potato chip crunch to fish fillets for a delightful difference. Food Processing, May 2007, Vol. 69 (5), 23-24.
Ashman, H. & J. H. Beckley. Chocolate for Multitasking: Nestlé rolls novelty, demographics, premiumness and convenience into Nestlé’s Crunch Stixx. Food Processing, Oct. 2006, Vol. 68 (10), 25-27.
Ashman, H. & J. H. Beckley. Pizza for ‘Adult Time’: Schwan’s Red Baron Gold Edition frozen pizza focuses on familiar but premium ingredients, not the crust…and succeeds in delivering an upscale experience. Food Processing, Mar. 2006, Vol. 68 (3), 23-25.
Ashman, H. & J. H. Beckley. Making Fruit a Treat: Peeled Snacks mixes pear and apricots, almonds and walnuts with dark chocolate to create a craveable snack with the halo of fruits and nuts. But are consumers ready? Food Processing, Feb. 2006, Vol. 68 (2), 27-28.
Ashman, H. & J. H. Beckley. Better Than Diet Cola: Elite FX combines spiced-up flavors with vitamins and a “proprietary thermogenic blend” to produce Celcius, a carbonated soft drink it claims can burn calories. Food Processing, Dec. 2005, Vol. 67 (12): 17-19.
Ashman, H. & J. H. Beckley. Fusion Reaction in Your Mouth: Cadbury’s Trident Fusion Gum creates a unique, customized experience that doubles or triples gum consumption. Food Processing, Oct. 2005, Vol. 67 (10), 21-23.
Ashman, H. & J. H. Beckley. Bum Wrap: A few well-placed calories could have raised the satisfaction level of Kraft’s South Beach Wraps. Food Processing, Sept. 2005, Vol. 67 (9), 27-30.
Ashman, H. & J. H. Beckley. Nutraceutical Pasta: Barilla Plus Rotini with multi-grains, fiber and omega-3s moves pasta from just a starch to a food with excellent nutritional value. Food Processing, Aug. 2005, Vol. 67 (8), 27-28.
Ashman, H. & J. H. Beckley. Biscuits for Two: General Mills/Pillsbury aims for convenience with Perfect Portions Buttermilk Biscuits – but comes up just short. Food Processing, July 2005, Vol. 67 (7), 22-23.
Ashman, H. & J. H. Beckley. Is a Tuna Sales Turnaround in the Bag? Bumble Bee takes pouched tuna one step higher with Mesquite Grilled Albacore Tuna Steak. Food Processing, June 2005,
Vol. 67 (6), 31-33.
Ashman, H. & J. H. Beckley. Soymilk as a Sports Beverage: Vitasoy Complete has all the benefits of soy plus added fiber, calcium and vitamins. One key deficiency is refrigeration. Food Processing, May 2005, Vol. 67 (5), 25-26.
Ashman, H. & J. H. Beckley. The Price of Healthful Snacking: The health message is the new product for Planter’s Nut-rition almonds, but who’s nuts enough to pay $5.99? Food Processing, Apr. 2005, Vol. 66 (4), 23-24.
Ashman, H. & J. H. Beckley. Another Cookie-Candy Crossover: New Hershey’s Cookies-York Peppermint Pattie variety delivers convenience and indulgence in portion-controlled packs. Food Processing, Mar. 2005, Vol. 66 (3). 25, 27.
Ashman, H. & J. H. Beckley. Same Old Chili in a New ‘Can’: Hormel’s Stagg Chili keeps recipe intact but creates excitement with the Tetra Pak Recart package. Food Processing, Feb. 2005, Vol. 66 (2), 25-29.
Ashman, H. & J. H. Beckley. SpongeBob Conquers Animal Cookies: Keebler turns its animal cookies over to the undersea cartoon character with delightful results. Food Processing, Jan. 2005, Vol. 66 (1), 22-23.
Ashman, H. & J. H. Beckley. Pleasant Surprise in a Box–Signature Desserts: For a boxed cake mix, this delighted consumers with innovation and great taste. Food Processing, Dec. 2004, Vol. 65 (12),16-17.
Ashman, H. & J. H. Beckley. 2004 Innovation Awards: A pageant of products. (Cited) Food Processing, Dec. 2004, Vol. 65 (12).
Ashman, H. & J. H. Beckley. Nearly Fresh Fruit for Your Bowl: Kellogg’s Fruit Harvest Cereal uses the best freeze-drying technology to deliver taste, health, convenience and variety. Food Processing, Nov. 2004, Vol. 65 (11), 20-21.
Ashman, H. & J. H. Beckley. Slowing down mealtime: Banquet Crock-Pot Classics deliver lots of aroma, too much salt and not enough taste. Food Processing, Oct. 2004, Vol. 65 (10), 23-24.
Ashman, H. & J. H. Beckley. A Vegetarian Feast — in Your Hand: Forkless Gourmet bun meals. Food Processing, Sept. 2004, Vol. 65 (9), 21-22.
Ashman, H. & J. H. Beckley. A Soy Claim Baked In: Bavoy Healthy Hearth soy breads look beyond carbs to long-term health benefits, but at a cost. Food Processing, Aug. 2004, Vol. 65 (8), 21-22.
Ashman, H. & J. H. Beckley. Experiencing: Kool-Aid Ice Cool…with emphasis on cool. Food Processing, July 2004, Vol. 65, (7), 22-25.
Ashman, H. & J. H. Beckley. How Much Is Convenience Worth? Uncle Ben’s Ready Rice delivers speed and easy clean-up but falls short on flavor and price. Food Processing, June 2004, Vol. 65, (6), 21-22.
Ashman, H. & J. H. Beckley. Indulgence…with a whisper of health: Breyers Orange Crème Savers Smoothies make drinkable yogurt a treat. Food Processing, May, 2004, Vol. 65 (5), 20-21.
Ashman, H. & J. H. Beckley. Popeye would be proud: Ready Pac delivers not only a better quality spinach but one that cooks in the bag. Food Processing, Apr. 2004, Vol. 65 (4), 25-26.
Ashman, H. & J. H. Beckley. Taking peaches upscale: The glass jar brings freshness, nostalgia and cachet to Del Monte Orchard Select Sliced Peaches. Food Processing, Mar. 2004. Vol. 65, (3), 18-19.
Ashman, H. & J. H. Beckley. Pot (Pie) of Gold: Hot Pockets artfully re-creates a 1950s classic for the new millennium. Food Processing, Feb. 2004, Vol. 65 (2), 19-20.
Ashman, H. & J. H. Beckley. Adjusted Seasonings (cited) Food Processing, Feb. 2004, Vol. 65 (2).
Ashman, H. & J. H. Beckley. The Cookie Stumbles: Nestlé’s Toll House bar takes off after the grab-and-go consumer—but falls short of the mark. Food Processing, Jan. 2004, Vol. 65 (1), 18-20.
Ashman, H. & J. H. Beckley. Instant Classic? With their emphasis on convenience and quality, do Campbell’s Kitchen Classic Soups have what it takes to turn up the heat on a sector that’s gone cold? Food Processing, Nov. 2003, Vol. 64 (11), 14-16.
Ashman, H. & J. H. Beckley. Chip Off the Old Block: The Ritz Chip is neither a cracker nor a chip. Food Processing, Oct. 2003, Vol. 64 (10), 20-22.
Ashman, H. & J. H. Beckley. The Spin on Sprite Remix: Is there enough novelty to go around? Food Processing, Sept. 2003, Vol. 64 (9), 18-22.
FOOD TECHNOLOGY (since 1980)
Beckley, J. H. Speakers Share the Latest on Food Safety and Quality at IFT’s 2014 Annual Meeting (J. H. Beckley noted.) Food Technology, May 2014, 109.
Beckley, J. H. U Mass Food Science Ph.D. Program Sets the Bar. Food Technology, Feb. 2011, 65 (2), 100.
Ashman, H. & J. H. Beckley. Developing Compelling Dairy Foods: Understanding how to link product attributes to consumer needs and desires can produce winning new products and economic benefits for manufacturers. Food Technology, Dec. 2008, Vol. 68 (27-34).
Moskowitz, H. R., Katz, R., Beckley, J. H. & H. Ashman. Understanding Conjoint Analysis. Food Technology, Jan. 2004, Vol. 58, 35-38.
Beckley, J. H. & D. Kroll. Searching for sensory research excellence. Food Technology, 1996, Vol. 50, (2), 61-63.
Hollingsworth, P. Sensory testing and the language of the consumer. Food Technology, 1996, Vol. 50, (2), 65-69.
Pearce, J. H. Sensory evaluation in marketing. Food Technology, 1980, Vol. 34, (11), 60-62.
POULTRY MAGAZINE (2007-2009)
Ashman, H., Beckley, J. H. & C. Leach. Spice-Tastic: Consumers Fall for Al Fresco All Natural’s Roasted Red Pepper and Asiago Chicken Sausage. Poultry Magazine, Dec. 2009, 16 (12), 13.
Ashman, H. & J. H. Beckley. Murray’s Chicken Soup Kit Is a Hit with Its Target Market. Poultry Magazine, Oct. 2009, 16 (10), 11.
Ashman, H., Beckley, J. H. & C. Leach. Stormy Sensation: Consumers Say El Monterey’s Southwest Chicken Tornados Hit the Mark When It Comes to Appearance, Flavor and Ease of Prep. Poultry Magazine, June 2009, 17 (6), 15.
Ashman, H., Beckley, J. H. & C. Leach. Desktop delight?: Healthy Choice’s New Shelf-Stable Fresh Mixers Line Earns Mixed Reviews from Taste Testers, but Hits Its Target Market. Poultry Magazine, Apr. 2009, 17 (4), 13.
Ashman, H., Beckley, J. H. & C. Leach. Morning Star: Taste Trumps All, and Smart Ones’ Morning Express Breakfast Quesadilla Hits the Mark. Poultry Magazine, Feb. 2009, 17 (2), 13.
Ashman, H., Beckley, J. H. & C. Leach. Family Value: The El Monterey Chicken Mexicana Was Right at Home with Consumers Looking for a Quick Family Meal Option. Poultry Magazine, Oct. 2008, Vol. 15 (10) 9.
Ashman, H., Beckley, J. H. & C. Leach. Italian Fizzle: Chicken Parmigiana from Catelli Brothers. Poultry Magazine, June 2008, Vol. 16 (6) 10.
Ashman, H., Beckley, J. H. & C. Leach. All that Glistens: Murray’s Chicken Nuggets. Poultry Magazine, Apr. 2008, Vol. 15 (2) 10.
Ashman, H., Beckley, J. H. & C. Leach. Fantastaquito! El Monterey Chicken and Cheese Flour Taquitos appeal to consumers regardless of ethnicity. Poultry Magazine, Feb. 2008, Vol. 15 (1) 10.
Ashman, H., Beckley, J. H. & M. Harms. Deli-scious!: Koch’s Turkey Farm’s New Smoked Deli Turkey Is Meeting Rising Consumer Demand for Cleaner Labels—and It Tastes Good. Poultry Magazine, Dec. 2007, 14 (12), 9.
Ashman, H., Beckley, J. H. & C. Leach. Natural Favorite: Murray’s Chicken Pot Pie evokes the sights, smells and tastes of grandma’s kitchen. Poultry Magazine, Oct. 2007, Vol. 14 (5), 10.
Ashman, H., Beckley, J. H. & M. Harms. Wild for Blueberries?: Blueberries at Breakfast May Be a Natural When It Comes to Pancakes, but Some Consumers Question Pairing It with Protein. Poultry Magazine, June 2007, 14 (6), 14.
Ashman, H., Beckley, J. H. & C. Leach. Mexican-food-lovers flock to Juanita’s Foods’ new convenient entrées. Poultry Magazine, Apr. 2007, Vol. 14 (2), 22.
Ashman, H., Beckley, J. H. & C. Leach. North vs. South: Lovers of Southern cuisine embrace Jennie-O’s new refrigerated turkey dinner, but Northerners tell a different tale. Poultry Magazine, Feb. 2007, Vol. 14 (1), 16.
CEREAL FOODS WORLD (2004-2006)
Ashman, H. & J. H. Beckley. Concept Testing in a World Gone “Faster.” Cereal Foods World, May/June 2006, Vol. 51 (3): 122-123.
Ashman, H. & J. H. Beckley. Rediscovering Barley. Cereal Foods World, Jan./Feb. 2006, Vol. 51 (3): 38-39.
Ashman, H. & J. H. Beckley. Whole Grains and Trans Fat: Benefit to consumers, harmful to your brand value. Cereal Foods World, May/June 2005, Vol. 50 (3): 140-42.
Ashman, H. & J. H. Beckley. Convenience and Packaged Goods. Cereal Foods World, Jan./Feb. 2005, Vol. 50 (1).
Ashman, H. & J. H. Beckley. Food Product Development and Design: Similar or different? Cereal Foods World, July/Aug. 2004, Vol. 49 (4): 249-51.
Beckley, J. H. & H. Ashman. Understanding Consumers’ Fears and Anxieties about Obesity and Their Impact on Products. Cereal Foods World, Jan./Feb. 2004, Vol. 49, (1), 39-41.
Chaker, A.M. (2019) Now Your Jerky is Vegan and Made from Mushrooms. (J. H. Beckley) Wall Street Journal, Life & Arts, Aug. 23: 1.
Jeltema, M., Beckley, J. and Vahalik, J. Unexpressed Needs Drive Food Texture Choices. Prepared Foods. June, 2015. 184:6. P. 108-110.
BoNey, C. & L. Tirino. Mouth Behavior. (J. H. Beckley noted.) NIFTY News Central, Sept. 2014, 1-2.
Blumberg, P. Can’t Lose Weight? Maybe It’s Your Snack Personality. (J. H. Beckley and M. Jeltema quoted.) Readers Digest, Dec. 2013.
Chaker, A.M. Why Food Companies Are Fascinated by the Foods We Eat. Texture Is Almost as Important as Taste in New Products. (J. H. Beckley and M. Jeltema quoted.) Wall Street Journal, Life and Culture, Aug. 13, 2013, (1-2).
Rowarth, J. Are we asking the right questions? (J. H. Beckley quoted.) National Business Review (New Zealand), Dec. 9, 2011, 19.Leach, C. & J. H. Beckley. Finding Favor with Flavor. Prepared Foods, Oct. 2010, 179 (10): 73-76.
Kruse, L. Sensory Professionals…My How You’ve Grown (J. H. Beckley quoted.) Sensory Evaluation Division Newsletter – Institute of Food Technologists, Feb. 2008, Vol.116, p. 2.
Ashman, H. & J. H. Beckley. American Graphic Design Award-winning “Chameleons Times Two,”
The Understanding & Insight Group’s marketing materials. GD USA (Graphic Design USA Magazine), Nov./Dec. 2007, p. 123.
J.H. Beckley. Consumer Understanding Meets the Amazon. The Institute of Food Technologists Marketing and Management Division Forum, Jan. 2006, 4-5.
Ashman, H. Brand awareness vital to business success. (cited) http://www.foodnavigator.com/news.
Aug. 22, 2005.
Ashman, H. Snapshots. (cited) The Morning Cup, Bob Messenger (editor) http://www.morningcup.net.
Aug. 9, 2005.
Moskowitz, H. R., Silcher, M., Beckley, J. H., Minkus-McKenna, D. & T. Mascuch. Sensory benefits, emotions and usage patterns for olives: using internet-based conjoint analysis and segmentation to understand patterns of response. Food Quality and Preference, Winter 2005.
Ashman, H. & J. H. Beckley. Wendy’s Home-Style Chicken Strips. Food Product Development, Mar. 2004.
Turner, J. Consumer Hot Buttons for Spicy, Pungent Foods presentation by J. H. Beckley at IFT Symposium on Spicy Pungent Foods (cited). Food Product Design, Sept. 2003, 114.
Maca, J.V., Miller, R.K., Bigner, M.E., Lucia, L.M. and G.R. Acuff. Sodium lactate and storage temperature effects on shelf life of vacuum packaged beef top rounds. Meat Science. 1999.
Maca, J.V., Miller, R.K., and G.R. Acuff. Effects of Salts of Organic Acids on the Sensory, Mircobial and Chemical Characteristics of Raw, Vacuum-Packaged Ground Beef. Beef Cattle Research in Texas, 1994. Texas Agricultural Experiment Station, College Station Texas. August 1995. Pp 193—200.
OTHER MEDIA AND SPECIAL HONORS
Herzog, L. Recipient of the 2021 Calvert Willey Achievement Award from The Institute of Food Technologists (IFT), July, 2021.
Beckley, J.H. Recipient of the 2020 David R. Peryam Award from ASTM Committee E18 recognizing outstanding professionals in the field of Applied Sensory Science, October, 2020.
Beckley, J. H. Recipient of the 2018 Sensory and Consumer Sciences Achievement Award from The Institute of Food Technologists (IFT), July, 2018.
Kenward, E. (2017, April 18). Key Interview: Sensory Eating Experiences with Ingredion. Retrieved April 19, 2017, from http://www.foodingredientsfirst.com/news/key-interview-sensory-eating-experiences-with-ingredion.html.
Beckley, J.H. Award of Distinction. University of California Davis – College of Agricultural and Environmental Sciences. Oct. 2015.
Beckley, J., and J. Vahalik. Texture Is in the Mouth of the Beholder. Seafood International. May 12, 2015 Web. 1 July 2015.
Jeltema, M., Beckley, J. H. & J. Vahalik. Model for Understanding Consumer Textural Food Choice. Food Science & Nutrition, http://onlinelibrary.wiley.com/doi/10.1002/fsn3.205/full. Wiley Online Library, Feb. 2015.
Jeltema, Melissa. “WGN Radio Interview.” Interview by Bill Leff and Wendy Snyder. WGN Radio Interview. WGN. Chicago, Illinois, 3 Sept. 2013. Radio.
Moskowitz, H. R., Beckley, J. H. & A. Grofman; Recipients of The Edison Award in the category of Applied Technology: Research Tools for its innovative process: MindGenomics/IdeaMap.Net, April 26, 2012.
Beckley, J. H. Recipient of the Malcolm G. Trout Visiting Scholar Award from Michigan State University,
Jan. 2011.
Beckley, J. H. Invited speaker at Institute of Food Technologists Symposium: Sensory and consumer insights, Institute of Food Technologists Annual Meeting, Chicago, IL, July 2010. Presentation: “Texture Is Fundamental: Understanding consumer needs to reshape thinking around texture design for people and healthy foods.”
Beckley, J. H. Invited speaker at Institute of Food Technologists presents: Understanding the Consumer Experience, 41st Annual Meeting of the Intermountain Section of the Institute of Food Technologists, Sun Valley, ID, March 17-19, 2010. Presentation: “Consumer Research on a Shoestring Budget.”
Beckley, J. H. Invited speaker at Institute of Food Technologists presents: Understanding the Consumer Experience, 41st Annual Meeting of the Intermountain Section of the Institute of Food Technologists, Sun Valley, ID, March 17-19, 2010. Presentation : “Bring Consumer Mindsets to the Corporation.”
Beckley, J. H. Invited speaker at FERIAL Congress, Medellin, Columbia, May 2009. Presentation: “Harvesting your consumer understanding investment – Knowledge Mapping: Creating ongoing business value from research you already own.”
Beckley, J. H. Invited speaker at FERIAL Congress, Medellin, Columbia, May 2009. Presentation: “Engaging the consumer over time – Review of a case study on how to allow consumers to work with your company creatively over time.”
Lewis, J. N., Teratanavat, R., Beckley, J. H. & M. A. Jeltema. Using a consumer-driven rapid production navigation process to develop an optimal product. Food Quality and Preference, http://dx.doi.org/10.1016/j.foodqual.2010.07.008. October 2010.
Moskowitz, H. R., Gabay, G., Beckley, J. H., & H. Ashman. In God We Trust: What the God Phrase Does to Relieve Anxiety. Chosen for Social Science Research Network’s Top Ten Download List for CSN: General Cognitive Social Science (Topic), the Journal of CSN: Ethics, Morality, Religion, Spirituality, Transcendence (Topic). http://papers.ssrn.com/abstract=1440274. April 2010.
Beckley, J. H. Participant in the SmartBrief Reader Advisor Panel that explores new ideas and product prototypes. SmartBrief, Inc., electronic newsletter targeted to industry business professionals. Washington, D.C., February 2008 to present.
Beckley, J. H. & H. Ashman. Awarded American Graphic Design Award for marketing materials entitled “Chameleons Times Two” presented by GD USA (Graphic Design USA Magazine), Oct. 2007.
Beckley, J. H. Elected Fellow by Institute of Food Technologists. Mar. 2006.
Beckley, J. H. Judged Innovation ChallengeR, The University of Virginia — Darden School of Business, 2006.
Beckley, J. H. Judged the Global Citizenship Challenge presented by Thunderbird, The Garvin School of International Management, in partnership with Net Impact, Mar. 2006.
Beckley, J. H. & H. Ashman. Nominated for the ESOMAR John and Mary Goodyear Award, 2005.
Beckley, J. H. Presented with Certificates of Appreciation from Institute of Food Technologists (IFT) Product Development Division, 2003-05.
Beckley, J. H. Judged at 2nd Annual Thunderbird Global Innovation Challenge, The Garvin School of International Management, Glendale, AZ, Oct. 28, 2004.
Beckley, J. H. Biography featured on website, www.innovationchallenge.com of Thunderbird, The Garvin School of International Management, Glendale, AZ, Fall 2004.
Moskowitz, H. R., Beckley, J. H. & H. Ashman. Received Provisional Patent: System for Construction of Algorithms to Understand Human Behavior. (Foreign licensing also filed.) Sept. 2004.
Beckley, J. H. Awarded Recognition from Idea Crossing, LLC for participation in the 3rd Annual Global Innovation Challenge, 2004.
Himmelstein, J., Ashman, H., Moskowitz, H. R., Minkus-McKenna, D. & S. Rabino. Awarded Best Paper from Global Healthcare 4 Conference, Paris, France — The algebra of the customer mind: Decoding drivers of customer choice for over-the-counter drugs and supplements in the healthcare arena, 2004.
Beckley, J. H. Judged 2nd Annual Thunderbird Global Innovation Challenge, The Garvin School of International Management, 2004.
Beckley, J. H. & H. Ashman. Rebroadcast on Yahoo Business, streaming video, World Business Review “On-Location” program of Public Broadcasting System — The Understanding & Insight Group: Catalyst for Adaptive Growth (Interview with General Alexander Haig), 2002-2004.
Beckley, J. H. & H. Ashman. Chosen by United Airlines In-Flight System to rebroadcast PBS’s World Business Review “On Location” program — The Understanding & Insight Group: Catalyst for Adaptive Growth (Interview with General Alexander Haig), 2002-03.
Beckley, J. H. & H. Ashman. The Understanding & Insight Group: Catalyst for Adaptive Growth (Interview with General Alexander Haig). World Business Review “On-Location” program, Public Broadcasting System, Aug. 2002.
Beckley, J. H. Awarded Most Innovative Internet Research by the American Marketing Association, 2002.
Beckley, J. H. Awarded Certificate of Appreciation for contributions to Rutgers University Food Science, 2002.
Ashman, H. NECFE Training Documents, Northeastern Center for Food Entrepreneurship, 2001.
Beckley, J. H. Award of Merit–Committee E-18: Sensory Evaluation of Materials and Products, ASTM, 1988.
Ashman, H. Review of Liquid Crystal Display Manufacturing, British Broadcasting Company (BBC 2), 1987.
Beckley, J. H. Received three patents for Standard Oil Company, 1979.
